Wisher Vodka is Jet packed and ready to take off. Last month, Wisher was found on the cover of The Wall Street, featured in LA Weekly in January, and now, featured in Forbes magazine this week. They have been recognized across at least 7 countries and coast to coast in the USA included in other publications in the NFT, cryptocurrency, metaverse, gaming spaces and more. Why is this small start up, woman owned, liquor brand earning so much attention?
Wisher Vodka recently launched their vodka brand only 3 months ago yet they are making big waves across the nation in the spirits industry. They sold 100 cases before they ever stepped foot in a retail outlet when they offered their vodka through an NFT purchase out of their virtual distillery. They have been recognized for their pioneering approach in the Web 3.0 where Alex Terry leads up the technology forward aspects of the brand.
Not only is their pioneering marketing approach being noticed, but Wisher is gaining approval in the connoisseurs of vodka for this super premium, quality craft taste as well. Cofounders Kimberly LaRose and Emily Gillis-Terry recount their “Lavern and Shirley” moment shared when they were at the distillery putting the first bottles onto the conveyor to be filled.
Using a unique recipe, distilled from sugar beets offers unmatched flavors and character. It awards a delightfully boisterous beginning and ends with a quiet finish and a note of sweetness to linger. While it is a low calorie, sugar free vodka the sugar beets lend to a natural, slightly sweet taste that is of a sippable quality.
This woman powered brand is forging forward with unmatched speed in the industry, but they take the time to make sure the quality is maintained, and the beets and bottles are USA harvested. Their sugar beets come from family farms of North Dakota, their bottles are branded in Pennsylvania and printed in Michigan. Then the vodka is brought to life in Florida. This Maryland based brand is available now in MD and DC for restauranteurs, liquor stores and cocktail lounges. They also ship direct to consumer in 42 states.
Wisher strives to be a palette approved vodka that invites all to enjoy. Each batch is lab tested to confirm it is gluten free, grain free, and corn free. Wisher is created with only the purest ingredients that fit this bill. They use only gluten free, grain free, and vegan ingredients and processes when making Wisher Vodka, making it one of the most inclusive products on the shelf. Cofounder Kimberly LaRose, who has Crohn’s disease, along with Emily Gillis-Terry created Wisher Vodka with this in mind. “Wisher is a beverage I can feel confident consuming and bringing to a party for everyone to enjoy”
For more information or to schedule a tasting email sales@wishervodka.com
]]>INTRODUCING WISHER VODKA, THE FIRST-EVER LAB-TESTED, GLUTEN- & GRAIN-FREE VODKA DISTILLED FROM BEETS GROWN ON FAMILY FARMS IN AMERICA
Via a Unique Go-to-Market Approach, Wisher’s Female Co-Founders Launched the Brand First in the Metaverse as Decentraland’s First Meta-Distillery Before Debuting at Retail
Today a wish comes true as Kimberly LaRose and Emily Gillis-Terry unveil Wisher Vodka, their great-tasting, lab-tested, gluten-free, grain-free vodka that is distilled from beets using vegan processes and ingredients.
“Emily and I cofounded Wisher after I was diagnosed with Crohn’s disease in 2020,” LaRose said. “Two years ago, we had a simple wish: Create the most inclusive craft spirit on the market and one I could enjoy even with my food sensitivities and dietary restrictions.” And LaRose is not alone in her dietary constraints. Roughly 30% of Americans – almost one in
three – avoid gluten or grains for various reasons. “But sadly, the liquor industry is not held to the same labeling standards as food makers here in the United States,” Gillis-Terry explained.
Ingredients do not need to be listed on packaging and sweeteners, as well as preservatives can be added to spirits in the post-production process with no requirement for distillers to disclose ingredients, additives or possible allergens,” Gillis-Terry explained. “At Wisher, we’re out to change that. We champion transparency and honesty in the creation and ingredients of our vodka, as well as all spirits made here in the U.S.”
This spring, Wisher became the first spirit launched completely in the Metaverse when the brand released a collection of NFTs. With each NFT, the purchaser received a redemption code for six bottles of Wisher Vodka. “Strategically from a business perspective, we looked at brick- and-mortar options, but we quickly realized that we’d just be another small brand in a very crowded space in the real world,” Gillis-Terry said. “So, we embraced being a spirits-brand pioneer in the Web 3.0 community and became the first spirit ever launched in the metaverse.
In the first two weeks, before our vodka even hit retail shelves, we sold more than 100 cases.”
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Introducing Wisher Vodka, a Gluten-Free, Grain-Free Vodka Distilled from Beets
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Along with the NFT drop, LaRose and Gillis-Terry broke ground on their meta-distillery, the first in Decentraland, last September and have been hosting weekly parties there ever since.
“Before a drop of vodka was available in store, we launched Wisher in the metaverse to celebrate our earliest supporters and biggest fans,” LaRose said.
“A lot of brands are dipping
their toes in the metaverse waters. Not Wisher. We’ve gone all in on the metaverse, specifically Decentraland, and we welcome everyone to come out and tour our meta-distillery.”
One of LaRose’s first calls after her Crohn’s diagnose was to Gillis-Terry. The pair had always wanted to partner on an entrepreneurial project and now they had a mission: Create a great tasting vodka that all Americans could enjoy.
Through their entrepreneurial quest, the duo researched 100’s of distilling partners and traveled in-person to interview dozens.
Many in the male-dominated spirits industry, downplayed LaRose and Gillis-Terry’s dream. “’The distilling process removes all gluten,’ many said. ‘Consumers don’t care about the grains in their spirits,’ others remarked. But I just couldn’t discount how I felt,” LaRose said. Eating or drinking the wrong things could trigger days and sometimes even weeks of gastrointestinal discomfort and sickness for LaRose.
“Kim is diligent about transparency in everything she eats,” Gillis-Terry said. “She – and many Americans – crave the same transparency in the spirits they enjoy. That’s the wish behind Wisher Vodka.”
But Wisher is so much more than that. “It’s a made-in-America brand rooted in sharing with a goal of creating a diverse, supportive community while filling a gap in the spirits industry with transparency and honesty,” LaRose said. “We’re also proud to be a women-owned business.” Wisher is lab tested to ensure each bottling is gluten- and grain-free. “With Wisher Vodka at your next party, you and your guests can relax and confidently enjoy a cocktail,” Gillis-Terry said. “We like to say, ‘Wisher turns every event into an inclusive, VIP party.’”
Wisher is smooth, balanced and delivers a hint of toasted marshmallow and vanilla, as well as a subtle sweetness on the finish. It is ideal for sipping straight up or mixing in a favorite cocktail. About Wisher Vodka an all-American brand, Wisher Vodka is distilled in Florida and our beets are grown on family
farms in North Dakota. Wisher Vodka is 40% ABV and 80 proof. Folks 21-years-of-age or older can buy and ship Wisher Vodka coast-to-coast via the “Buy Now” link on wishervodka.com.
Wisher is also available IRL (In Real Life). To find a retailer or restaurant carrying Wisher, visit our store locator at wishervodka.com.
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* You must 21-years or older and a fan of great vodka to enjoy Wisher. Please drink responsibly.